ChicnChill embarked on its journey in 2021 as an online store on Instagram specializing in handwoven home decor. Over a year, it evolved into a renewed brand which was extremely popular with ethical handmade decor items.
With an expanding customer base and a growing demand for online shopping experiences, ChicnChill recognized the need to establish a strong online presence through an e-commerce website.
The primary objective of this project was to create an eCommerce website for ChicnChill, ensuring a seamless online shopping experience for their customers. In addition to setting up the online store, the project aimed to implement several key features:
- Social Reviews: Incorporating customer reviews and ratings to build trust and credibility.
- Custom Brand Logo Template: Designing a unique brand logo template to reinforce ChicnChill’s visual identity.
- Visitor Tracking: Implementing tracking mechanisms to gain valuable insights into customer behavior.
- Remarketing: Developing strategies to re-engage and convert website visitors effectively.
The chosen technical stack for this project includes WordPress as the content management system (CMS) and WooCommerce as the e-commerce platform. This combination was selected for several reasons:
- User-Friendly: WordPress is known for its ease of use and extensive community support, making it ideal for clients who want to manage their content easily.
- E-commerce Capabilities: WooCommerce is a robust e-commerce plugin that seamlessly integrates with WordPress, providing a feature-rich platform for online retail.
- Scalability: WordPress and WooCommerce offer scalability to accommodate ChicnChill’s future growth and expansion.
THE SOLUTION WE PROVIDE
The primary goal of the project was to build a fully functional eCommerce website for ChicnChill. Furthermore, they aimed to enhance customer trust, customer insights, reinforce brand identity, and maximize conversions potential.
By implementing social reviews, a custom brand logo template, visitor tracking, and remarketing strategies, ChicnChill sought to provide a comprehensive and memorable online shopping experience for its customers.
The solution we provided:
- Use the latest version of WordPress and WooCommerce
- Optimize server setup and caching optimization
- Integrate custom theme (Flatsome) and elementor
- Optimize on-page SEO with Rank Math
- Integrate WooCommerce with Amazon and Klaviyo
- Integrate Stripe payment gateway
- Branding and Marketing strategies
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